︎ Client: Movistar
Agency: Wunderman Thompson Spain

The new proposal, recently launched, presents different unique products and services for miMovistar customers through small everyday stories that show how Movistar improves people's lives. Because, in addition to the usual personalization and flexibility, now miMovistar wants to highlight three benefits included as standard for all its customers: Movistar Cloud with unlimited storage, unlimited data and smartphone, 5G and the Secure Connection service.

A campaign that differentiates the brand from the competition, highlighting all the added services that miMovistar has included as standard and reaffirms its commitment to its customers, while at the same time attracting new customers based on the value of the product and not on a promotion.