︎ Client: Movistar
Agency: Wunderman Thompson Spain
A soccer fan measures their life by soccer moments. They will never forget a goal. A lineup. Or their team's jersey, in that game in 1992. To celebrate Movistar's "There's a lot of soccer in your life" campaign, we decided to remind all Spanish Primera and Segunda División fans of a historic moment of their team. And in their own city.

That's why we filled all the cities with a club in the first divisions of Spanish soccer with the jersey of an important moment of their club. 40 shirts in 35 cities.