︎ Client: Movistar
Agency: Wunderman Thompson Spain
Agency: Wunderman Thompson Spain
Under the concept "Football returns to its usual place", the campaign is based on the leadership, heritage and quality of Movistar's soccer content over the years, relating it to the lives of fans and the importance of this platform in their memories. A campaign where fans of the sport can feel recognized and acknowledge the people around them. That is why we have looked for real fans of each team to compose each story and each anecdote.
A Barça fan who remembers his anniversary because it coincides with the Wembley final, a Betis fan who remembers his Erasmus because it coincided with the first year his team played in the Champions League or an Atleti fan who knows when he got married because of the double.
A Barça fan who remembers his anniversary because it coincides with the Wembley final, a Betis fan who remembers his Erasmus because it coincided with the first year his team played in the Champions League or an Atleti fan who knows when he got married because of the double.
