︎ Client: Movistar
Agency: Ogilvy Spain
Agency: Ogilvy Spain
Most websites only recognize between the genders male and female, simply ignoring other identities or even worse, putting a third box: "I prefer not to declare". To help no one feel excluded, we launched the #IPreferToSay campaign with the aim of claiming that there are genders beyond the binary and inviting people to question and reflect on existing models.
