︎ Client: Movistar
Agency: Wunderman Thompson Spain

Under the concept "This is not Black Friday, it's better", the branded content idea takes Ángel Martín's classic format and adapts it to present the large number of offers and news that miMovistar offers. Sixteen episodes of the news program will be produced.

This year Wunderman Thompson and Movistar set themselves a challenge for Black Friday: to broadcast a different spot each day than the previous day, in order to generate more opportunities to showcase the wide catalog that miMovistar offers its customers from 0€.